our mission

“To inspire people and organisations to live healthier, more connected lives through movement .''

We believe movement has the power to transform lives. STEPPI inspires people and organisations to live healthier, more connected lives through movement, community, and technology. By turning everyday activity into engaging experiences, meaningful challenges, and shared achievements, we help individuals build healthier habits, strengthen wellbeing, and unlock their full potential physically, mentally, and socially.

our mission

“To inspire people and organisations to live healthier, more connected lives through movement .''

We believe movement has the power to transform lives. STEPPI inspires people and organisations to live healthier, more connected lives through movement, community, and technology. By turning everyday activity into engaging experiences, meaningful challenges, and shared achievements, we help individuals build healthier habits, strengthen wellbeing, and unlock their full potential physically, mentally, and socially.

Our Story

Thousands of Challenges. One Mission.

Founded in 2019, STEPPI was created with a simple mission: make movement more engaging, rewarding, and accessible for everyone.

Powered thousands of fitness and step challenges across the world
Engaged hundreds of thousands of users across corporate and community programmes
Helped drive millions of active minutes and healthier daily habits
Partnered with leading brands, companies, events, and government initiatives
Built communities around wellness, teamwork, and friendly competition
Our Story

Thousands of Challenges. One Mission.

Founded in 2019, STEPPI was created with a simple mission: make movement more engaging, rewarding, and accessible for everyone.

Powered thousands of fitness and step challenges across the world
Engaged hundreds of thousands of users across corporate and community programmes
Helped drive millions of active minutes and healthier daily habits
Partnered with leading brands, companies, events, and government initiatives
Built communities around wellness, teamwork, and friendly competition
Our Story

Thousands of Challenges. One Mission.

Founded in 2019, STEPPI was created with a simple mission: make movement more engaging, rewarding, and accessible for everyone.

Powered thousands of fitness and step challenges across the world
Engaged hundreds of thousands of users across corporate and community programmes
Helped drive millions of active minutes and healthier daily habits
Partnered with leading brands, companies, events, and government initiatives
Built communities around wellness, teamwork, and friendly competition

Our Values

We believe living an active lifestyle should feel accessible, enjoyable, and sustainable for everyone. STEPPI removes barriers and makes movement part of everyday life.

Our Values

We believe living an active lifestyle should feel accessible, enjoyable, and sustainable for everyone. STEPPI removes barriers and makes movement part of everyday life.

We Make Wellness Simple
We believe living an active lifestyle should feel accessible, enjoyable, and sustainable for everyone.

We believe living an active lifestyle should feel accessible, enjoyable, and STEPPI removes barriers and makes movement part of everyday life.

Community Comes First
Great things happen when people move together.

Whether it’s colleagues, friends, schools, or entire communities, we create experiences that bring people closer through shared goals and healthy competition.

Progress Over Perfection
Every step counts.

We celebrate consistency, participation, and small wins that lead to long-term healthy habits and meaningful change.

Built to Inspire
Everything we create is designed to motivate action

Through gamification, rewards, challenges, and experiences that keep people engaged and excited to move.

Innovation with Purpose
We use technology to create real-world impact.

From corporate wellness to large-scale national initiatives, we continuously evolve our platform to make wellness smarter, more engaging, and more measurable.

Positive Impact
Our mission goes beyond fitness.

We aim to help create healthier workplaces, stronger communities, and a more active world - one step at a time.

Built to Inspire
Everything we create is designed to motivate action

Through gamification, rewards, challenges, and experiences that keep people engaged and excited to move.

Innovation with Purpose
We use technology to create real-world impact.

From corporate wellness to large-scale national initiatives, we continuously evolve our platform to make wellness smarter, more engaging, and more measurable.

Positive Impact
Our mission goes beyond fitness.

We aim to help create healthier workplaces, stronger communities, and a more active world - one step at a time.

Our Team

Meet the Team

The people behind STEPPI's mission to build a healthier nation.

Joe Franklin
🏄

Loves to step at the beach .

Joe Franklin

Co-Founder & CEO

Leading STEPPI's mission to build a healthier nation through technology and community.

Emily Franklin
🏋️‍♀️

Prefers stepping at the gym!

Emily Franklin

Co-founder & head of programmes

Designing experiences that make fitness accessible, rewarding, and fun for everyone.

Naomi Coutts
🐶

Always steps with her dog Mylo.

Naomi Coutts

Business Development

Supporting organisations that invest in healthier, happier people.