Powering Seamless Wellness Rewards Through Connected Fitness Technology
STEPPI partnered with First Abu Dhabi Bank (FAB) to power the wellness and activity infrastructure behind the FAB Active Rewards Credit Card — creating a seamless ecosystem that connected fitness tracking, wearable technology, and rewards into a single user experience.
Designed to remove friction from onboarding and participation, the partnership enabled FAB customers to securely connect to STEPPI directly through the FAB app using a custom-built Single Sign-On (SSO) and pseudo-ID enrollment system. This allowed users to securely join the program in just one click, without requiring manual registration or additional onboarding steps.
By combining secure infrastructure, wearable integrations, and real-time activity tracking, STEPPI helped power an award-winning rewards experience that transformed everyday movement into measurable customer engagement.
The Challenge
FAB required a secure and scalable technology partner capable of supporting a seamless fitness rewards experience directly within its digital banking ecosystem.
The program needed to eliminate onboarding friction, securely manage customer data, integrate with wearable devices, and provide reliable activity tracking across multiple data sources — all while maintaining banking-grade security and compliance standards.
In addition, FAB required a centralized activity infrastructure capable of supporting connected rewards experiences, wearable integrations, and real-time reporting across the full customer journey.
FAB required a secure and frictionless way for customers to join the Active Rewards program directly through the banking app, without complex registration or onboarding steps.
The solution also needed to support banking-grade security, compliant identity handling, and reliable activity tracking across multiple systems and reward partners.
In addition, FAB required scalable wearable integrations and real-time data infrastructure capable of validating activity and securely supporting the rewards ecosystem.
The Solution
STEPPI developed a fully integrated wellness rewards infrastructure tailored specifically for FAB’s Active Rewards program.
To create a seamless onboarding experience, STEPPI built a secure Single Sign-On (SSO) and pseudo-ID enrollment system that allowed FAB customers to join STEPPI directly through the FAB app in a single click — eliminating manual registration while maintaining secure and compliant identity handling.
STEPPI also developed custom API infrastructure for the FAB Ring, enabling secure activity data reading and synchronization across the ecosystem. In addition, users gained access to STEPPI’s full suite of wearable integrations, allowing activity tracking across multiple devices and platforms through a unified experience.
The Results
“Our partnership with STEPPI reflects FAB’s commitment to innovation, wellbeing, and meaningful customer engagement through rewarding everyday healthy habits.”
How the programme unfolded
Features that drove results
The Impact
The partnership between STEPPI and FAB created a seamless wellness rewards experience that connected banking, fitness, and wearable technology into a single digital ecosystem. By removing friction from onboarding and simplifying activity tracking, the program successfully increased accessibility and user engagement.
Through secure integrations, scalable infrastructure, and connected wearable experiences, STEPPI enabled FAB customers to participate effortlessly while delivering reliable activity validation and rewards data management behind the scenes.
The innovation and user experience delivered through the Active Rewards program contributed to industry recognition, including winning Consumer Product of the Year, highlighting the program’s success in combining technology, wellness, and customer engagement.
Ready to write your own success story?
Book a demo and see how STEPPI can transform wellbeing in your organisation.