Uniting Teams Across the UAE Through Movement and Shared Goals
A deep dive into one of our most impactful enterprise wellnessSTEPPI partnered with the organizers of the Abu Dhabi Masters Games to launch Walk to Mars — a large-scale team wellness initiative designed to build excitement, participation, and community engagement in the lead-up to the Games.
Built around a collective movement goal, the program encouraged teams from across the UAE to track activity, compete together, and contribute steps toward a shared “Walk to Mars” target of (ADD NUMBER) billion steps. Through gamification, team-based competition, and real-time progress tracking, the initiative transformed physical activity into a collaborative nationwide challenge.
STEPPI delivered the complete digital wellness infrastructure behind the program, including challenge design, technology, creative assets, wearable integrations, participant engagement, and reporting — helping drive awareness and participation across more than 50 teams throughout the UAE. programmes.
The Challenge
The Abu Dhabi Masters Games organizers required a scalable and engaging wellness platform capable of supporting multiple teams participating in a nationwide movement initiative ahead of the Games.
The program needed to encourage participation through a simple and motivating challenge format while allowing users to easily track activity, connect wearable devices, and contribute toward a shared collective goal.
In addition, the initiative required a strong engagement strategy and supporting creative campaign assets to help build awareness and momentum across participating teams and communities.
The initiative needed a simple and accessible technology solution that allowed multiple teams to easily join, track activity, and engage with the challenge across a shared leaderboard experience.
The program also required seamless wearable compatibility and reliable activity tracking to ensure participation remained frictionless and inclusive across different user preferences and devices.
In addition, organizers needed support with challenge structure, creative campaign development, participant engagement, and reporting to successfully scale awareness and participation across the UAE.
The Solution
STEPPI designed and delivered the full Walk to Mars challenge ecosystem — combining team competition, activity tracking, gamification, and campaign engagement into a single digital experience.
Working alongside the Abu Dhabi Masters Games organizers, STEPPI developed the Walk to Mars concept, challenge framework, and supporting creative assets that enabled teams to join the initiative, track progress in real time, and contribute steps toward the collective movement goal.
The STEPPI platform provided seamless wearable compatibility, shared leaderboards, team tracking, and simple participant onboarding, while STEPPI also supported overall program launch, engagement management, and reporting throughout the campaign.
The Results
“Walk to Mars successfully brought teams together around a shared wellness goal, creating strong engagement and community participation in the lead-up to the Abu Dhabi Masters Games.”
How the programme unfolded
Features that drove results
The Impact
The Walk to Mars initiative successfully engaged teams across the UAE through a shared movement challenge designed to build awareness and excitement ahead of the Abu Dhabi Masters Games.
More than 50 teams participated in the challenge, using the STEPPI platform to track activity, contribute steps, and engage through friendly competition and shared goals.
By combining gamification, wearable technology, and team engagement, the initiative helped create a scalable and accessible wellness experience that increased participation, movement, and community connection across the program.
Ready to write your own success story?
Book a demo and see how STEPPI can transform wellbeing in your organisation.
Uniting Teams Across the UAE Through Movement and Shared Goals
A deep dive into one of our most impactful enterprise wellnessSTEPPI partnered with the organizers of the Abu Dhabi Masters Games to launch Walk to Mars — a large-scale team wellness initiative designed to build excitement, participation, and community engagement in the lead-up to the Games.
Built around a collective movement goal, the program encouraged teams from across the UAE to track activity, compete together, and contribute steps toward a shared “Walk to Mars” target of (ADD NUMBER) billion steps. Through gamification, team-based competition, and real-time progress tracking, the initiative transformed physical activity into a collaborative nationwide challenge.
STEPPI delivered the complete digital wellness infrastructure behind the program, including challenge design, technology, creative assets, wearable integrations, participant engagement, and reporting — helping drive awareness and participation across more than 50 teams throughout the UAE. programmes.
The Challenge
The Abu Dhabi Masters Games organizers required a scalable and engaging wellness platform capable of supporting multiple teams participating in a nationwide movement initiative ahead of the Games.
The program needed to encourage participation through a simple and motivating challenge format while allowing users to easily track activity, connect wearable devices, and contribute toward a shared collective goal.
In addition, the initiative required a strong engagement strategy and supporting creative campaign assets to help build awareness and momentum across participating teams and communities.
The initiative needed a simple and accessible technology solution that allowed multiple teams to easily join, track activity, and engage with the challenge across a shared leaderboard experience.
The program also required seamless wearable compatibility and reliable activity tracking to ensure participation remained frictionless and inclusive across different user preferences and devices.
In addition, organizers needed support with challenge structure, creative campaign development, participant engagement, and reporting to successfully scale awareness and participation across the UAE.
The Solution
STEPPI designed and delivered the full Walk to Mars challenge ecosystem — combining team competition, activity tracking, gamification, and campaign engagement into a single digital experience.
Working alongside the Abu Dhabi Masters Games organizers, STEPPI developed the Walk to Mars concept, challenge framework, and supporting creative assets that enabled teams to join the initiative, track progress in real time, and contribute steps toward the collective movement goal.
The STEPPI platform provided seamless wearable compatibility, shared leaderboards, team tracking, and simple participant onboarding, while STEPPI also supported overall program launch, engagement management, and reporting throughout the campaign.
The Results
“Walk to Mars successfully brought teams together around a shared wellness goal, creating strong engagement and community participation in the lead-up to the Abu Dhabi Masters Games.”
How the programme unfolded
Features that drove results
The Impact
The Walk to Mars initiative successfully engaged teams across the UAE through a shared movement challenge designed to build awareness and excitement ahead of the Abu Dhabi Masters Games.
More than 50 teams participated in the challenge, using the STEPPI platform to track activity, contribute steps, and engage through friendly competition and shared goals.
By combining gamification, wearable technology, and team engagement, the initiative helped create a scalable and accessible wellness experience that increased participation, movement, and community connection across the program.
Ready to write your own success story?
Book a demo and see how STEPPI can transform wellbeing in your organisation.